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It is that time of year again.

Hispanic Heritage Month is right around the corner, and so is the In Her Element Foundation’s signature event,

the ¡Sí Se Puede! Annual Conference.

The In Her Element Foundation is a nonprofit organization dedicated to advancing the social and economic empowerment of women through leadership development, civic engagement, and access to opportunities. We serve the underserved community by creating pathways to leadership that empower individuals in our region to fully step into their potential, both personally and professionally, and engage in their communities.

This year, the conference will take place on

October 15, 2025,

from 9:00 AM to 12:00 PM

Venue:

Starlight Event Center

Scenic Room

6650 Continental Dr

El Paso, TX

The theme is

“Latinas in Action: A Call to Action.”

 

The program will feature dynamic local leaders from nonprofits, government, public safety, and elected office who embody service to the community and inspire others to follow in their path. Together, these voices will spark inspiration and action among hundreds of attendees, professionals, and community changemakers.

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KEYNOTE SPEAKER

Marcela Andrés

CEO

President

designEDengagement

             We are proud to announce award winning author and TEDx speaker Marcela Andrés as the Keynote Speaker for this year’s Annual ¡Sí Se Puede! Conference: Latinas en Acción - A Call to Serve.

Marcela’s journey, is rooted in her immigrant heritage, and connected to El Paso. Her mother immigrated from Zacatecas, Mexico and her father from Havana, Cuba, to El Paso, where they met and married.

Marcela Andrés is the President and CEO of designEDengagement, PBC, a Latina-owned education consulting firm, and author of Purposeful Educator Connections: Five Principles to Strengthen Relationships with Students.

             With over a decade of experience in education, she specializes in fostering partnerships among families, educators, and communities to support student success. She has led transformative initiatives nationwide, designing culturally responsive programs and advancing family engagement practices that improve student outcomes. She holds a BBA in Finance from Saint Edward’s University and a Master’s in Education from Harvard.

             Marcela’s influence has earned her recognition among Houston Business Journal’s Most Admired CEOs, 100 Women to Know in America, Female Inc 500 Founders, and Enterprising Women of the Year.

She exemplifies the very essence of this year’s theme, Latinas in Action A Call to Serve, a leader who not only inspires change but drives action and service at the highest level.

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PhD, MPA

Texas Tech University

  • Fronteriza leader with over 20 years of experience in education, healthcare, and policy.

  • Currently serves as Managing Director at Texas Tech Health El Paso Sciences Center, leading transformative initiatives.

  • Directs the Quality Enhancement Plan for academic reaccreditation and the Community Health Outreach and Education Program.

  • Began her career in the Texas House of Representatives, contributing to the passage of 14 bills.

  • Instrumental in legislation that created funding for Texas's dual credit programming.

  • Serves on influential boards, including the League of Women Voters of El Paso (Co-President) and the AAHHE.

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Dr. Grizelda Martinez

CEO

Founder

Ascendo Strategies

  • Founder & CEO of Ascendo Strategies, an entrepreneur, speaker, and investor.

  • Moved to the U.S. from Parral, Chihuahua, Mexico, nearly 25 years ago.

  • Career spans government, academia, and nonprofit leadership, including roles at the City of El Paso, UTEP, and NMSU.

  • Championed economic development, strengthened communities, and opened doors for entrepreneurs.

  • Through Ascendo Strategies, she empowers visionary women to create purpose-driven wealth and lead powerfully.

  • Holds a Doctorate in Economic Development from NMSU and the prestigious CEcD credential.

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Aida Ponce

Chief Outreach

Wellness Officer

Project VIDA

  • Over 20 years of experience leading transformative public health initiatives.

  • Expertise in diabetes, reproductive health, teen mental health, and COVID-19 education/outreach.

  • Built a strong Community Health Worker workforce to expand access to care in El Paso and Hudspeth County.

  • Highly certified as a Wellness Practitioner, CHW Instructor, and Emotional Intelligence Coach.

  • Completed leadership programs at MIT Sloan School of Management, UCLA, and the National Wellness Institute.

  • Known for an authentic, collaborative style that creates sustainable community wellness.

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El Paso Mayor Pro Term

City Representative, District 1

  • El Paso native and a graduate of Loretto Academy, UT Austin, and the Italian Culinary Institute.

  • Built and ran a thriving community restaurant for over 20 years.

  • Recognized as the 2022 SBA Women in Business Champion of the Year for her entrepreneurial success.

  • Completed the Stanford Latino Entrepreneurship Initiative Education Program.

  • Brings values of honesty, integrity, and accountability to City Hall.

  • Committed to addressing infrastructure needs and promoting economic development.

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Deana

Maldonado-Rocha

City Representative

District 3

  • Brings over 30 years of combined experience in corporate leadership and grassroots engagement.

  • Nearly three decades spent at AT&T in business operations and strategic planning.

  • An inspirational journey of resilience and purpose balancing school, work, and single motherhood.

  • Holds a Master's in Global Management and is a certified Life Coach.

  • Multiple-time recipient of the Presidential Volunteer Service Award.

  • Elected representative for District 3, leading with authenticity, compassion, and a results-driven approach.

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Emma Acosta

Executive Director

Books Are Gems

  • Recently named the 2025 Texas LULAC Woman of the Year and a trailblazer in public service.

  • As a former City Representative and Mayor Pro Tempore, she left a lasting mark on El Paso.

  • Established the Mexican American Cultural Center and the Financial Oversight and Audit Committee via voter-approved measures.

  • Organized El Paso's largest, privately funded Welcome Home Celebration for Vietnam Veterans.

  • Introduced the Citizen Collection Centers as Director of Environmental Services, a cornerstone of city sustainability.

  • As President of LULAC Council 22269, created the Students with Disabilities Scholarship, valuing potential beyond GPA.

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Zina Silva

Executive Assistant Chief

El Paso Police Department

  • 30 years of dedicated service in the El Paso Police Department.

  • First mujer (woman) ever to hold the rank of Executive Assistant Chief of Police.

  • Graduated Police Academy #1 in academics and physical fitness.

  • Oversaw key innovations like the Body Worn Camera Program and the Upper East Side Regional Command Center.

  • Born in Queens, NY, to immigrant parents from Panama and Puerto Rico.

  • Represents leadership, innovation, and service to the community.

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Jackie Butler

El Paso County Commissioner

for Precinct 1

  • Lifelong resident of El Paso and a proud mother of two.

  • First-generation college graduate from Vassar College, also holds an MBA from UTEP.

  • Currently serves as El Paso County Commissioner for Precinct 1.

  • Career reflects a deep commitment to public service and progress.

  • Served as VP of Government Relations at the El Paso Chamber of Commerce.

  • Advanced economic development and healthcare innovation as Senior Director of Operations at the Medical Center of the Americas Foundation.

  • Served as U.S. Director of BIO El Paso–Juárez, coordinating the bi-national COVID-19 response.

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Founder

Parade on Main

  • Founder of Parade on Main, a civic strategy lab focused on equity, systems change, and public design.

  • First Latina in the world to serve as a Chief Resilience Officer (in 2014, leading El Paso's strategy for the Rockefeller Foundation's 100 Resilient Cities initiative).

  • Over two decades of service to her home community, advancing policy, design, and transformation across housing, climate, and recovery.

  • Work is rooted in justice, shaped by lived experience, and unapologetically people-first.

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El Paso Fire Department

  • El Paso native dedicated to 18 years of public service with the El Paso Fire Department.

  • Currently holds the rank of Lieutenant and serves her community with strength, compassion, and leadership.

  • Combines frontline experience with medical expertise, having worked 16 years as a Paramedic and 7 years as a Registered Nurse.

  • One of the few women in her field, she continually breaks barriers and inspires others.

  • A proud Latina and mother of two daughters.

  • Committed to empowering the next generation of women to pursue their goals fearlessly and lead with purpose.

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Retired FBI Agent

  • Served over 25 years in the FBI, leading and investigating complex cases.

  • Investigated critical areas including public corruption, drug cartels, bank robberies, and crimes against children.

  • Began her professional career as a Mathematics teacher at Burges High School.

  • A first-generation college graduate and STEM trailblazer.

  • Earned her Bachelor of Arts in Mathematics from The University of Texas at Austin.

  • Her journey reflects courage and commitment in paving the way for Hispanic women in underrepresented fields.

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Executive Director

El Paso Villa Maria

  • Executive Director of El Paso Villa Maria and a Sociology Professor at EPCC.

  • Dedicated over 15 years to education and advocacy.

  • A Latina immigrant whose life's work focuses on serving vulnerable populations.

  • Deeply committed to helping women experiencing homelessness and families impacted by social exclusion and migration.

  • Her leadership and compassion uplift and strengthen the community.

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Our Vision

Our vision is to guide the unrepresented to the forefront in leadership.

Email: InHerFoundation@yahoo.com

Phone: 915-304-4003

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